Tech
Nintendo Switch 2 Shatters US Sales Records
Nintendo's Switch 2 console debuted as the fastest-selling video game hardware device in US history, selling 1.6 million units in its launch month. This surpasses the previous record held by the PS4, which sold 1.1 million units in November 2023. The Switch 2 was the best-selling console in the US in June in terms of both units and revenue, contributing to record high hardware spending of $978 million for the month. Mario Kart World, bundled with many consoles, sold exceptionally well alongside the new console, achieving an 82% attach rate. The Switch 2 Pro Controller also had a 32% attach rate.
Nintendo plans to maintain momentum by pacing future game releases, including Pokémon Legends: Z-A, Kirby Air Riders, and Metroid Prime 4: Beyond. Donkey Kong Banana launched earlier this month.
Impact Statement: The Switch 2's strong launch indicates significant market demand and potential for continued success in the video game console market.