Business
AI Model Appears in Vogue, Sparking Controversy in Fashion Industry
Guess featured an AI-generated model in its August Vogue advertisement, marking the first time an AI person has appeared in the magazine. The model, created by Seraphinne Vallora, was selected from ten drafts by Guess co-founder Paul Marciano. Seraphinne Vallora's founders, Valentina Gonzalez and Andreea Petrescu, describe the process as complex, taking up to a month and costing clients up to six figures.
The advert has drawn criticism from models like Felicity Hayward, who calls it "lazy and cheap" and worries about its impact on diversity and the industry's progress toward inclusivity. Hayward, along with others, express concerns about the unrealistic beauty standards perpetuated by AI-generated models, potentially harming consumers' mental health and body image. Concerns are heightened by the lack of transparency surrounding AI-generated content and the subtle labeling in the Vogue advertisement. While Seraphinne Vallora claims its technology is supplementary, not a replacement for human models, its website lists cost-efficiency as a benefit, eliminating the need for numerous human professionals.
Impact Statement: The use of AI models in fashion advertising raises concerns about unrealistic beauty standards, the potential displacement of human models, and the need for greater transparency and regulation in the industry.