Itch.io, an indie game marketplace, abruptly deindexed adult content from its search and browse functions on Thursday. Creator Leaf Corcoran cited concerns about payment processors' scrutiny of certain content hosted on the platform, mirroring similar actions taken by Steam. Corcoran stated that maintaining payment processing capabilities is crucial for creators and that compliance with payment partners necessitates immediate action. While Itch.io hosts diverse content, adult titles are often top sellers, and creators received no prior warning about the change. The platform is currently conducting a content audit to meet payment processor requirements.

Itch.io's decision follows similar moves by Steam, which recently removed some adult titles after updating its policies to comply with payment provider and card network rules. The situation has drawn comparisons to Tumblr's 2018 ban on pornographic content, attributed to credit card company pressure, which reportedly resulted in significant user loss. Itch.io hasn't yet detailed permitted content post-update, requiring creators to confirm their NSFW content adheres to payment processor rules. The impact on users and creators remains to be seen.

Impact Statement: The removal of adult content from Itch.io could significantly impact creators who rely on the platform for sales and could potentially lead to a loss of users seeking alternative platforms for NSFW games.