Amazon announced two new additions to its Kindle Colorsoft e-reader lineup: a 16GB model priced at $249.99 and a kids bundle for $269.99. The existing 32GB Kindle Colorsoft Signature Edition remains available at $279.99. Amazon stated that customers are spending more time reading and reading more pages on the color Kindle devices compared to other Kindle models. The cheaper model offers less storage than the Signature Edition, which includes features like an auto-adjusting front light and wireless charging. The Kindle Colorsoft Kids bundle includes the 16GB model, a cover, and a year of Amazon Kids Plus. A previous issue with a yellow bar appearing on some Signature Edition screens has been addressed through software and display adjustments, according to Amazon.

Impact Statement: The expansion of the Kindle Colorsoft line could increase Amazon's market share in the e-reader market and appeal to a broader range of consumers.