Indiegogo Acquired by Gamefound in Crowdfunding Merger
Indiegogo, a global crowdfunding platform with 38 million members, is being acquired by Gamefound, a leading crowdfunding platform for board games. The acquisition aims to integrate Indiegogo's community with Gamefound's technology, described by Indiegogo CEO Julie dePontbriand as "the best tech in crowdfunding." Gamefound boasts six of the top ten tabletop game campaigns of last year. The merger will result in Indiegogo adopting Gamefound's pricing model: a flat 5 percent fee with no additional charges for promotion. Indiegogo will also implement Gamefound's tipping policy, giving creators 100 percent of tips. Both platforms will continue to operate independently, but Gamefound campaigns will be cross-promoted. dePontbriand will remain CEO of Indiegogo, while Gamefound CEO Marcin Świerkot will become Group CEO.
Impact Statement: This merger could significantly reshape the crowdfunding landscape, particularly within the board game industry, by combining a large user base with advanced crowdfunding technology.