The trend of using books as home décor, rather than solely for reading, is experiencing a surge in popularity. This follows the rise of "quiet luxury" and "stealth wealth" aesthetics on platforms like TikTok. Interior designers and online retailers report significant increases in demand for books purchased by the meter, often prioritizing color coordination and visual appeal over content. Vintage books are especially sought-after, creating the illusion of a well-established library. Companies like Thames & Hudson now sell curated bundles of books matching specific color palettes to meet this demand.

While some, like Philip Blackwell of Ultimate Library, offer curated bookshelf services focusing on client reading interests, others acknowledge the purely decorative function of these book purchases. This trend is fueled by the ease of acquiring inexpensive books in bulk and the desire to project an image of affluence and intellectualism. However, concerns are raised regarding the environmental impact of this overconsumption and the potential for fast-fashion trends within home décor.

Impact Statement: The "bookshelf wealth" trend highlights the increasing use of material possessions to project social status and desired self-image, raising concerns about sustainability and consumerism in interior design.