An advertisement by Marks & Spencer (M&S) featuring a model deemed "unhealthily thin" has been banned by the Advertising Standards Authority (ASA). The ASA cited the model's pose, clothing (including pointed shoes emphasizing slender legs), and disproportionate head size as contributing factors. M&S, while ceasing use of the advert, maintained its women's clothing range is inclusive and that it responsibly promotes aspirational fashion. The retailer stated its models are selected for professional suitability and health and wellbeing, adhering to industry standards. This follows a similar ban on a Next advert earlier this year for similar reasons. The ASA also recently banned nine other advertisements, including one by Gemma Collins promoting a weight-loss drug and app.

Impact Statement: The ASA's decision highlights ongoing concerns regarding the portrayal of body image in advertising and the potential impact on public perception.