Elvis Evolution, an immersive Elvis Presley experience in London, has sparked outrage among attendees who feel misled by its advertising. The show, created by Layered Reality and launched on July 2024, was initially promoted in January 2024 as featuring a holographic Elvis and advertised tickets ranging from £75 to £300. However, attendees report the show lacked the promised hologram, leading to accusations of mis-selling and disappointment. Layered Reality stated that the concept evolved from its initial announcement, clarifying this when tickets went on sale in October 2024, and that the decision was made to use AI-upscaled archive footage instead of mimicking Elvis' performances.

Despite Layered Reality's claim of overwhelmingly positive feedback, multiple attendees, including Mark and Tracey Baldwin, expressed severe dissatisfaction, describing the show as "atrocious" and a "shambles." They, along with others like Paige Rannigan and Lizzie Ward, reported feeling cheated and demanded refunds. Mixed reviews from critics further highlight the divisive nature of the experience, ranging from one-star to four-star ratings. While some attendees praised the show, many felt it was not what was advertised.

The show, initially slated to tour to Las Vegas, Berlin, and Tokyo, has faced further controversy following an incident where a verbally aggressive attendee was removed by security, leading to the cancellation of some Sunday shows. The experience currently runs at ExCel London until December.

Impact Statement: The negative publicity surrounding Elvis Evolution could significantly damage Layered Reality's reputation and future projects, impacting ticket sales and potentially jeopardizing future immersive experiences.