Grimsby Town's 12-11 penalty shootout victory over Manchester United in the Carabao Cup on Wednesday has brought immense joy and renewed pride to the North East Lincolnshire town. The win, following a 2-2 draw, has been widely celebrated by residents, many connecting it to the town's historical fishing industry and its long-standing association with the "Mighty Mariners." Local residents, including long-time steward Shaun Webster and former player Gary Childs, described the atmosphere as "fantastic" and a significant boost for the town's morale. The match also garnered significant online attention, trending number one in the UK on X and drawing over a million Google searches.

The victory has been seen as a significant morale boost, with residents highlighting the positive atmosphere and renewed sense of community pride. Businesses also joined in the celebrations, with one salon owner offering free haircuts to all Grimsby Town players. Even a Manchester United fan admitted to supporting Grimsby during the match, showcasing the unifying power of the unexpected win. The impact extended beyond Grimsby; fans watching the game from as far away as Turkey shared in the excitement.

Impact Statement: Grimsby Town's victory has provided a significant boost to the town's morale and civic pride, generating positive media attention and strengthening community spirit.

Four-time Tour de France winner Chris Froome underwent surgery after a serious training accident in France. His team, Israel-Premier Tech, reported on Thursday that he is stable and sustained no head injuries, but scans revealed a pneumothorax, five broken ribs, and a lumbar vertebrae fracture. The accident occurred Wednesday near Saint-Raphael, while training; no other cyclists or vehicles were involved. Froome was airlifted to a hospital in Toulon.

Froome's last victory was the 2018 Giro d’Italia. He previously won the Vuelta a España twice (2011, 2017) and the Tour de France four times (2013, 2015-2017). This is his second major training crash; a 2019 incident resulted in a broken femur, elbow, and ribs.

His current contract with Israel-Premier Tech is ending, and this latest incident may end his cycling career.

The 50th-anniversary edition of Patti Smith's seminal album Horses will be released on October 10th by Legacy Recordings. The album, initially released in 1975, features tracks exploring themes of loss, grief, materialism, and fame, often through unconventional musical styles and deeply personal lyrics. Songs like "Redondo Beach," a grim account of suicide set to reggae, and "Because the Night," a collaboration with Bruce Springsteen, highlight the album's diverse range and enduring impact.

The album's influence spans generations, inspiring artists and shaping the landscape of rock music. Its unconventional blend of punk, rock, and spoken word poetry set a precedent for future artists. The album's re-release will be accompanied by a US and European tour starting October 6th at the 3Arena in Dublin. The tour promises a retrospective look at a pivotal moment in music history.

Impact Statement: The reissue and tour will reignite interest in Patti Smith's groundbreaking work and provide a platform for a new generation of listeners to experience her powerful music and poetic lyrics.

A colorized video showing the Jaffa Gate in Jerusalem in 1897 has gone viral on X. While the footage is authentic, originally filmed by Alexandre Promio for the Lumiere brothers, its digital enhancements—colorization, added sound, and motion correction—raise questions about authenticity and the blurring lines between real and artificial content. Associate Professor Michael Allan of the University of Oregon confirmed the original black and white footage's existence, noting that even restored versions included on DVDs have been further enhanced, prompting discussion about what constitutes "real footage." The colorization and added sound, potentially using AI, have breathed new life into the historical scene but also sparked debates about the potential for manipulation and the spread of misinformation.

The enhanced video, while not intentionally misleading, highlights concerns about the circulation of manipulated historical content and the risk of discrediting genuine material by falsely labeling it as fake. This contributes to growing mistrust in digital media, according to the Social Media Watchblog (SMWB). The debate also underscores the surprisingly early history of filmmaking, with the Lumiere brothers' Cinematographe dating back to 1895.

Impact Statement: The viral video highlights the ethical considerations surrounding the digital enhancement of historical footage and the potential for such manipulations to impact public understanding of history and trust in online information.

The author recounts the loss of their beloved Shih Tzu, Millie, and reflects on her enduring presence throughout their life, particularly during gaming sessions across various console generations. Millie, a constant companion for nearly two decades, was present during countless gaming moments, from the PlayStation 2 era to the PlayStation 5. The author shares photos depicting Millie's presence alongside them during gameplay, highlighting her role as a source of comfort and companionship. The unexpected death prompted a poignant reflection on Millie's unwavering support, interwoven with the evolution of gaming technology.

The author initially feared that gaming would become associated with grief, but ultimately found comfort in the memories, viewing Millie's absence as a reminder of her love and unwavering presence. The experience led to a heartwarming perspective on the connection between pets, family, and cherished hobbies.

Impact Statement: This piece offers a touching reflection on the profound bond between humans and animals, exploring how pets can deeply impact our lives and shape even our seemingly solitary hobbies.

A new study published in Plos One estimates that humans inhale up to 68,000 microplastic particles daily. These tiny particles, measuring 1-10 micrometers, are easily distributed throughout the body and present a greater health threat than larger airborne microplastics due to their ability to penetrate deep into the lungs. The research, conducted by Nadiia Yakovenko and colleagues at the University of Toulouse, France, found significantly higher concentrations of microplastics in indoor air (homes and cars) compared to outdoor air, highlighting a previously underestimated exposure route.

The study suggests that the source of indoor microplastics is the degradation of plastic consumer products. Higher concentrations were observed in apartments with more occupants due to increased activity resuspending the particles. Car cabins showed even higher concentrations, approximately four times greater than apartments, likely due to the limited ventilation and the use of plastic materials in vehicle interiors. The microplastics' composition matched materials found in dashboards, door handles, and steering wheels.

Microplastics are linked to chronic pulmonary inflammation and potentially lung cancer. While complete avoidance is impossible, reducing exposure involves minimizing plastic in the home, using HEPA filtration systems, and regular cleaning. Reducing car exposure is more challenging but opening windows may offer some benefit, although it could introduce outdoor microplastic pollution.

Impact Statement: The study significantly raises concerns about the widespread exposure to microplastics through inhalation and underscores the need for further research into the long-term health effects and mitigation strategies.

Anthropic announced on Thursday that it will begin training its AI models, including Claude, on user data from new and resumed chats and coding sessions unless users opt out by September 28th. This applies to all consumer subscription tiers (Claude Free, Pro, and Max, including Claude Code) but excludes commercial tiers. Existing users will see a pop-up notification requiring a decision, while new users will choose during signup. The data retention policy is extended to five years for those who do not opt out. The company states it uses tools to filter sensitive data and does not sell user data to third parties.

While users can opt out and change their preferences at any time through their privacy settings, changes only impact future data. Anthropic acknowledges that the pop-up design may lead to unintentional acceptance by users.

Impact Statement: This change to Anthropic's data usage policy raises concerns about user privacy and potential unintentional data sharing.

Microsoft is changing how Word for Windows saves documents. New documents will automatically save to OneDrive or a user's preferred cloud storage by default. This change, currently being tested with Microsoft 365 Insiders, aims to prevent data loss and allow access across devices. The new system uses a date-based naming convention instead of the previous numerical addition to filenames. Users can adjust default cloud locations or disable automatic cloud saving.

This update follows Microsoft's previous efforts to encourage cloud storage, including the AutoSave feature and OneDrive backup prompts. Some users have expressed frustration with Microsoft's increased focus on cloud storage and the added steps required to access locally saved files.

Impact Statement: This change may impact user workflow and preference for local versus cloud storage. It represents a significant shift in Microsoft's strategy to promote cloud services integration.

FromSoftware has announced "Deep of Night," a new, challenging mode for its game Nightreign. This mode is designed for experienced players and will feature significantly stronger enemies, weapons with detrimental effects, and increasing difficulty as players progress through five layers. Completing the first three layers unlocks an endless battle mode.

The new mode will be available on September 11th. FromSoftware describes "Deep of Night" as a high-difficulty challenge mode for players who have already completed the game multiple times.

Impact Statement: This announcement is likely to excite fans of challenging games and increase engagement with Nightreign.

MSI's Katana gaming laptop is available at Walmart for $1099, down from $1499.99. This model features a midrange RTX 5070 GPU, a 15.6-inch QHD screen with a 165Hz refresh rate, an Intel Core i7-14650HX processor, 16GB of DDR5 RAM (upgradeable), and a 1TB SSD. Most gaming laptops at this price point offer less capable components. The RTX 5070 should allow for playing most games at QHD resolution with ray tracing, and DLSS can further boost performance if needed.

The sale also includes a free copy of Battlefield 6 with purchase, redeemable by September 30th with proof of purchase and valid until Halloween. Instructions are available on Walmart's product page.

Honor has launched its Magic V5 foldable phone in Europe, claiming it is the world's thinnest at 0.1mm thinner than competitors (white model only). The phone features a 5,820mAh battery, a Qualcomm Snapdragon 8 Elite chipset, up to 16GB of RAM, and an IP58/59 rating. It also boasts a high-quality triple camera system. The device is priced from £1,699.99 / €1,999. Accompanying the phone launch are the MagicPad 3, a 13.3-inch Android tablet with a 12,450mAh battery, priced at £599.99, and the MagicBook Art 14, a thin and light 14.6-inch 3.1K OLED laptop powered by Intel chips, priced at £1,499.99 / €1,699.

Impact Statement: Honor's new devices represent a significant addition to the high-end foldable phone and tablet market, competing directly with established brands like Samsung and Oppo.

The Honor Magic V5, released in Europe at £1,699.99 / €1,999 (around $2,300), boasts being the world's thinnest foldable phone, although the difference from competitors like the Oppo Find N5 and Samsung Galaxy Z Fold 7 is minimal (0.1mm). Its main selling point is a significantly larger battery (5,820mAh internationally, 6,100mAh in China) enabled by silicon-carbon battery technology. This results in exceptional battery life, exceeding that of its rivals. The phone features a Qualcomm Snapdragon 8 Elite chipset, bright OLED displays, and good cameras, though the 100x zoom is not recommended.

While the phone's thinness is debatable due to a thicker camera bump compared to competitors, its impressive battery life and strong performance make it a compelling option, particularly in Europe, where it's currently available. The phone also lacks US availability. The device offers IP58/59 rating (water and dust resistance) and seven years of software support.

Impact Statement: The Honor Magic V5 offers a competitive alternative to Samsung and other foldable phones, primarily due to its superior battery life, despite a negligible difference in thinness.

The Trump administration plans to significantly reduce the length of stay for foreign students, cultural exchange participants, and journalists in the U.S. The Department of Homeland Security (DHS) announced on Wednesday that these changes, impacting F, J, and I visas, are intended to curb "visa abuse." The DHS statement claimed that previous administrations allowed foreign visa holders to remain indefinitely, posing safety risks and costing taxpayer money.

Proposed changes include limiting F (student) visas to four years, J (cultural exchange) visas to four years, and I (reporter) visas to 240 days (extendable), with journalists from China limited to 90 days. The administration alleges that international students exploit the system by perpetually enrolling in higher education to remain in the U.S., citing the approximately 1.6 million international students studying on F visas in 2024. The administration has also increased scrutiny of student visa applications, including social media monitoring, and revoked thousands of visas since January, with some revocations stemming from student political activism, such as the case of Turkish PhD student Rumeysa Ozturk, who faced deportation after co-authoring an op-ed critical of Israel.

The DHS argues the new time limits will encourage visa holders to apply for extensions, facilitating "regular assessments" of their continued presence in the U.S.

Impact Statement: The changes will significantly impact international students, particularly those pursuing longer programs like PhDs, and could affect U.S. higher education funding and research collaborations. The shortened visa durations for journalists may also impact international news coverage in the U.S.

A significant escalation in US-India trade relations has occurred, with the US imposing a 50% tariff on most Indian goods as of August 27. This follows failed trade talks and a subsequent additional 25% tariff on Indian purchases of Russian oil. The move comes despite earlier cordial meetings between Prime Minister Narendra Modi and then-President Joe Biden and later President Donald Trump, who described the US-India relationship as "one of the defining relationships of the 21st century." Experts express concern over the impact on India's economy and the broader geopolitical implications.

Rick Rossow of the Center for Strategic and International Studies (CSIS) noted the tariffs are "harsh" and damaging, while Sushant Singh of Yale University linked the trade dispute to the India-Pakistan conflict and Trump's role in ceasefire negotiations, suggesting Modi's domestic political considerations are at play. The Global Trade Research Initiative predicts a significant drop in Indian exports to the US, potentially jeopardizing hundreds of thousands of jobs. While some argue the impact on India's overall economy will be limited, others warn that restricting access to the largest export market could stifle India's manufacturing sector.

The escalating trade war presents a significant risk to bilateral relations, impacting not only economic ties but also strategic partnerships in the Indo-Pacific. The potential for a realignment of geopolitical alliances, with China gaining influence, also poses a significant concern for the United States. The dispute threatens to undermine previous plans to shift manufacturing from China to India. Despite the economic implications, a thaw in tensions is considered to be in the interests of both nations.

Susan Monarez, CDC director confirmed just one month prior, was fired on Wednesday by the Department of Health and Human Services (HHS). However, Monarez, through her lawyer Mark Zaid, claims only President Trump can dismiss her as a senate-confirmed presidential appointee and refuses to leave her post. The White House, through spokesperson Kush Desai, stated Monarez was "not aligned with the President’s agenda" and was terminated after refusing to resign.

Four other senior CDC leaders—Debra Houry, Daniel Jernigan, Jennifer Layden, and Demetre Daskalakis—resigned in protest, citing political interference, budget cuts, and the spread of misinformation under the Trump administration and HHS Secretary Robert F. Kennedy Jr.'s leadership. Monarez and Kennedy clashed over vaccine policy, and the resignations follow a deadly shooting at the CDC headquarters earlier this month.

Monarez's lawyers issued a statement condemning the administration's actions as "weaponizing public health for political gain," while Senator Bernie Sanders called the firing "outrageous" and demanded a hearing.

Impact Statement: The ongoing standoff could further destabilize the CDC and raise concerns about political influence on public health decisions.

President William Ruto of Kenya accused members of parliament (MPs) of accepting bribes on August 18th, sparking a political firestorm. This accusation came as a new survey, the 2024 National Ethics and Corruption Survey, revealed that bribery remains widespread in Kenyan ministries and public services, with citizens routinely paying bribes to access basic services. Despite a decrease in the average bribe amount, the survey indicates most incidents go unreported.

MPs, including Minority Leader Junet Mohamed and Minority Whip Millie Odhiambo, demanded proof of Ruto's claims, arguing that individual corruption should not tarnish Parliament as a whole. Governance analyst Wilson Sossion similarly rejected collective blame, stating that corruption exists across Kenyan institutions. Ethics and Anti-Corruption Commission chair Bishop David Oginde acknowledged the perception of pervasive corruption but noted that a significant portion of Kenyans remain honest. Public reaction to Ruto's accusations was mixed, with some supporting strong action and others questioning his motives.

The African Development Bank estimates that Kenya loses approximately $1.5 billion annually due to corruption. Experts, including political economist Sheila Olang, highlight the need for systemic reform rather than populist rhetoric, advocating for improved enforcement, transparency, and digital service delivery to reduce opportunities for bribery.

Impact Statement: The accusations and survey findings highlight the ongoing challenge of corruption in Kenya and the need for comprehensive reforms to strengthen governance and restore public trust.

Syria's parliamentary election, scheduled for September 15-20, will exclude the Druze-majority province of Sweida and the Kurdish-dominated regions of Hassakeh and Raqqa. The spokesperson for the higher electoral commission, Hassan al-Daghim, cited security concerns and lack of central government control. These regions, home to over 5 million people, will have their seats remain vacant until circumstances change. The Kurdish-led Autonomous Administration of North and East Syria (AANES) condemned the exclusion as undemocratic, while Druze leader Sheikh Hikmat Salman al-Hijri renewed calls for a separate Druze governorate.

The decision has drawn criticism from international analysts. Jerome Drevon of the International Crisis Group noted that representatives from these regions do not recognize the Damascus government and will not participate. UN envoy Geir Pedersen warned of renewed conflict in Sweida, highlighting a worsening political climate. Interim President Ahmad al-Sharaa, despite previous vows to respect minority rights, ratified a constitutional declaration granting himself significant power in forming the assembly. Experts like Birgit Schaebler acknowledge the logistical challenges of holding direct elections, while Bente Scheller points to the questionable legitimacy of the process due to the exclusion of key groups.

The exclusion of these regions casts a shadow over al-Sharaa's presidency and undermines confidence in the upcoming elections. While the election's occurrence itself is seen as a positive sign by some, its legitimacy is significantly hampered by the absence of a substantial portion of the population.

Federal Reserve Governor Lisa Cook filed a lawsuit on Thursday against former President Donald Trump, challenging his attempt to remove her from her position. Cook's lawsuit, which also names Fed Chairman Jerome Powell and the Board of Governors as defendants, argues that Trump's firing order was unlawful and void. Trump cited constitutional powers and alleged false statements on Cook's mortgage application as justification for his actions. Cook's attorney, Abbe Lowell, stated the attempted removal would subvert the Federal Reserve Act and be unprecedented in the Board's history.

The White House responded that Trump acted within his lawful authority, citing credible accusations of lying in financial documents. These accusations originated from a public letter by Trump ally and housing finance regulator Bill Pulte, alleging Cook falsified records to obtain a mortgage. No charges have been filed against Cook, and her lawsuit does not address these allegations. The case is expected to involve significant legal challenges, potentially reaching the US Supreme Court.

Impact Statement: This lawsuit raises significant questions about the independence of the Federal Reserve and the extent of presidential power over its appointments. The outcome could impact future appointments to the Fed and the central bank's ability to operate free from political interference.

Thomas Müller, after a long career with Bayern Munich, has joined the Vancouver Whitecaps and is quickly adapting to his new North American environment. He's impressed on the field, scoring a game-winning penalty in his first start while captaining the team, and is actively learning about the club's history, including their 1979 championship. Off the field, he's working on integrating into Vancouver's culture, even joking about translating his humor into "Canadian-English." He's already shown his commitment to his new team, correcting a reporter who mistakenly referred to his location as the United States.

Müller has been studying the Whitecaps' history, learning about their 1979 championship victory over the New York Cosmos, and has even met with former players like Bobby Lenarduzzi and Carl Valentine. He emphasized the importance of the playoffs in the North American soccer system and expressed his desire to bring the MLS Cup to Vancouver, the club's first. His early success on the pitch and his enthusiastic approach to his new life suggest a promising future for both Müller and the Whitecaps.

Impact Statement: Müller's move to the Vancouver Whitecaps has generated significant interest in the club and the MLS, potentially increasing global viewership and fan engagement.

The UK, France, and Germany have initiated the process to reinstate major UN sanctions on Iran, previously lifted under a 2015 agreement. This action, utilizing a "snapback" mechanism within the accord, could fully restore sanctions within 30 days. The three countries, participants in the 2015 deal, issued a warning two weeks prior, stating their intent to trigger the snapback unless Iran agreed to a diplomatic solution by the end of August. Talks between Iran and the US concerning Iran's nuclear program have stalled since June following US airstrikes on Iranian nuclear sites and Iran's subsequent refusal of UN inspections.

The E3 (UK, France, and Germany) formally notified the UN Security Council of their decision. The council now has 30 days to decide whether to uphold the sanctions relief or allow it to expire. Iran has warned of potential consequences should the snapback mechanism be activated. The 2015 agreement saw the lifting of years-long sanctions in exchange for limitations on Iran's nuclear program. However, the deal faltered after the US withdrew in 2018, leading to the reimposition of sanctions by the US and a subsequent escalation of Iran's nuclear activities. Western powers and the IAEA express concerns about the peaceful nature of Iran's nuclear program, a claim Iran strongly refutes.

Impact Statement: The re-imposition of UN sanctions could significantly impact Iran's economy and further escalate geopolitical tensions in the Middle East.

Gang violence in Haiti has created a humanitarian crisis, according to UN Secretary-General António Guterres. He addressed the Security Council, stating that the situation constitutes a "perfect storm of suffering." The violence has displaced approximately 1.3 million people, half of whom are children. A total of six million Haitians currently depend on humanitarian aid.

Impact Statement: The ongoing gang violence in Haiti has triggered a major humanitarian crisis requiring extensive international aid.

Pakistan will not participate in the Asia Cup hockey tournament, starting Friday in Rajgir, India. This marks the first time Pakistan, a three-time champion and founding member of the Asian Hockey Federation (AHF), has missed the tournament. The decision, confirmed by Hockey India President Dilip Kumar Tirkey, cites security concerns raised by the Pakistan Hockey Federation (PHF). Bangladesh will replace Pakistan in Group B.

Tirkey stated that India did not refuse Pakistan's participation; rather, Pakistan withdrew voluntarily. The withdrawal follows a May conflict between India and Pakistan, their worst standoff since 1999, resulting in numerous casualties. While reports suggested Indian sports bodies would avoid grouping with Pakistan in global tournaments, this is not standard practice, and the matter was not resolved through an official agreement.

Pakistan's absence prevents them from directly qualifying for the FIH Hockey World Cup 2026. The Asia Cup winner automatically qualifies, while teams placing second to sixth enter qualifying rounds. Pakistan's current 15th-place ranking in the FIH World Hockey rankings makes qualification challenging.

Impact Statement: Pakistan's withdrawal significantly impacts their chances of qualifying for the 2026 Hockey World Cup and represents a further strain on Indo-Pakistani relations.

The author describes the complete destruction of their family's homes and the Shujayea neighborhood in east Gaza. Their father, brother Mohammed, and multiple family members, including sisters Nour, Heba, and Somaia, and uncles Hassan, Ziad, and Zahir, have lost their homes, some reduced to rubble, others burned. The author details the loss of not just material possessions but also the irreplaceable sense of community and shared history that defined the neighborhood, including the loss of the Ibn Othman mosque and familiar local businesses. The author emphasizes that the destruction extends far beyond their family, encompassing countless others in the area.

The destruction of Shujayea represents the obliteration of a community's history, shared memories, and sense of belonging. While rebuilding might be possible, the author laments the irreplaceable loss of the neighborhood's character and the deep emotional wound inflicted on its residents. The author concludes by stating that while physical structures can be rebuilt, the loss of community identity and shared memories cannot be easily replaced.

Impact Statement: The destruction of Shujayea highlights the devastating human cost of conflict and the profound impact on the lives and sense of identity of those affected.

Iranian President Masoud Pezeshkian will travel to China for the Shanghai Cooperation Organisation (SCO) summit. The summit, the largest since the SCO's 2001 founding, will include over 20 leaders, including Russian President Vladimir Putin and Indian Prime Minister Narendra Modi. Iran, which joined the SCO in 2023, is increasingly aligning with Russia and China to counter Western sanctions and influence. Experts suggest this “Eastward orientation” is a response to strained relations with the West, particularly following the US withdrawal from the 2015 nuclear deal and recent Israeli and US strikes on Iranian nuclear facilities. This shift has also led to improved relations with regional rivals like Saudi Arabia and the UAE.

While Iran seeks closer ties with China and Russia, some within the Iranian government remain open to engagement with the US. Concerns exist within Iran that Russia and China did not offer sufficient support during past conflicts. Additionally, the diminished influence of Europe, particularly due to its support for Israel, is noted. Experts highlight that the current geopolitical climate favors increased strategic autonomy for nations in the Global South, reducing Western influence.

Impact Statement: Iran's increased alignment with the SCO reflects a broader shift in global power dynamics and a reduced Western influence in the Middle East.

Taco Bell is re-evaluating its AI-powered drive-thru system following negative customer feedback and reports of users exploiting the technology. Chief digital and technology officer Dane Mathews admitted to The Wall Street Journal that the company is reassessing its deployment strategy. Over 500 US locations have already implemented the AI system, but the company acknowledges challenges.

Mathews stated that the AI sometimes "lets [him] down," while also surprising him at times. The company plans to continue developing AI voice technology, but recognizes that exclusive AI implementation at busy restaurants may be problematic. Other fast-food chains, including McDonald's, Wendy's, and White Castle, are also experimenting with similar AI technologies.

Impact Statement: Taco Bell's experience highlights the challenges of implementing AI in customer-facing roles, particularly in high-volume environments. The company's re-evaluation suggests a need for further refinement and testing before widespread adoption.

The Astra St. Pauli Brewery in Hamburg, Germany, has partnered with seasoning company Hela to create "Currydurst," a limited-edition beer infused with Hela's curry ketchup. The 6.5% alcohol beer is a tribute to Hamburg's street food culture and the city's iconic Currywurst. Only 2000 liters of the special edition brew will be produced.

The collaboration combines Astra's popular beer, deeply rooted in Hamburg's St. Pauli district since its origins in 1647 (initially as Bavaria Beer), with Hela's renowned curry ketchup, first introduced in 1963. The marketing campaign playfully acknowledges the unusual flavor combination, with taglines like "For 60 years, our ketchup has been the perfect match for sausage — now, you can add beer to that list," and "Some say, 'will this even work?' We say, 'Of course!'"

Impact Statement: The success of this limited-edition beer will determine whether it becomes a niche product or a new trend in the beer market.